Enter without fear

Having just finished Osho's Courage: The Joy of Living Dangerously, it was time to put it into practice.

Commit as many mistakes as possible, remember only one thing: don't commit the same mistake again. And you will be growing

Fear traps us. Fear of the unknown. It keeps us from growing. To grow we must jump into the unknown, the future. Explore new areas.

And that takes me to The Fall of Advertising and the Rise of PR. This was a book recommended to me. Now I'm not a big fan of Marketing, PR or advertising -- this to jump into this book is definitely new territory.

I blazed through the book, partially because I wanted to use what I might learn as quick as possible but also because I'm not examining my innermost being with each chapter.

Side note: I find it very interesting that I can zip through certain kinds of books (such as industry books) so quickly, but the pace of reading a deep book or a good novel is much slower. I'll have to give this more thought.

I'm definitely heading into new territory here. The book helped me understand why I don't like advertising in general. Makes a lot of sense to me now. It also lets me know that I'm mostly on the right track -- as in not thinking that spending thousands of dollars on advertising would be the way to increase sales.

So what does it all mean? I could answer with a "The hell if I know" response, but I think what it really means is that I need to not just jump into my new business, but dive in, head first. Macworld is coming in January. I think I can have enough things that will give my some public relations coverage on textSOAP. Stepping onto an unknown path, I find something new to use. It reaffirms some things I knew, but introduces new ideas that I might never have had if I didn't wander off. I can usually tell when this happens, as there is a ton of energy flowing through my system (and it's more than can be attributed to the caffeine).